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Learn more about the latest development in the fields of indoor positioning, indoor navigation and indoor tracking.


Beacons and positioning technology in tourism

Beacons and positioning technology in tourism

The tourism industry has to find new ways to acquire customers, to bind them and to increase margins. There is high competitive pressure and price transparency – holiday destinations seem to be interchangeable. Mobile apps connected with positioning technologies are one possibility to stand out from competitors, increase additional sales, occupy new niches and bind customers.

Use cases for indoor positioning in tourism

Railway

Railway operators already give their customers useful information about the train schedule, booking tickets and delays via app. Intermodal navigation becomes more and more important. For travelers it will be possible to plan their complete journey from door to door, using different means of transportation. Indoor navigation in large train stations and individual suggestions concerning shopping, eating and drinking are another trend. Have a look at the use case SBB (Swiss Federal Railways).

Airport

For airports there are similar rules as for railway stations. It is especially important to provide some good service during the journey: passengers get a message when their flight is delayed, when the gate changes, when there are waiting times at the check in or when boarding starts. Frankfurt Airport offers indoor navigation and retail applications, for example an online shop with click & collect, in its app. Have a look at the use case Frankfurt Airport.

Hotel

Hotels want to adapt to the needs of the “Generation-Y” and business travelers who are “always on” and expect personal service – digital components are welcome. Receptionists can surprise guests if they know about their preferences before arrival – for example they can offer them their favorite drink at the check in. The personal data can be transmitted digitally which makes it redundant to fill in forms. Systems working with beacon technology can trigger the check in process automatically when the guest arrives. He can also receive a welcome message and special additional offers. Have a look at the hotel app conichi.

Holiday destinations

Holiday destinations have to face the challenge to stand out from competitors by focusing on individual key topics. Apps that have access to the preferences of visitors (for example via Facebook API or manual selection) can make relevant offers throughout the whole customer journey which make the holidays unforgettable. This could be for example hiking tour suggestions for families when the guest comes with children. Beacons which are spread across the destination can detect his position and trigger the transmission of location specific information about sights and events. It is also a kind gesture to send out a welcome message when people enter the tourist information.

Museums

Apps for museum visitors can show additional information and interactive content about exhibits which are nearby. Indoor navigation can also be beneficial in large museum buildings.

The applications which are described here do not only have chances but also risks. Users are not so willing to install standalone apps anymore. Apps which sum up multiple services have better chances. The app has to have a concrete added value which is easy to see. Data protection should be considered. The staff on-site should be well-informed about the application. Push messages have to be used economically and must not be like spam. When the application should be able to show motion profiles and heat maps and a back channel to the user is required, you need an app.

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