The indoor positioning solutions from infsoft offer new digital opportunities for the retail industry. They not only create added value for your customers, they also help to better coordinate internal processes. As an operator of a shopping center, you can benefit equally from satisfied visitors and store operators alike.
Where can I find what? What current offers are there? How do I get to my desired store? Customers have this information right at their fingertips in a shopping center app. Indoor navigation as well as other services make the shopping experience more enjoyable and enriching for the customer. Automatic positioning, even in interior spaces, locates the customer on a digital map – enabling easier orientation and navigation. This map can also be integrated into kiosk systems or the website.
There are also a wide range of display options for stores and restaurants. Opening times, photos, information on the product range and contact options increase visibility enormously. Using location-based marketing, retailers reach their target group directly: additional purchase incentives can be employed independent of the location and interests of the user, e.g. via push messages and coupons. The "Around me" function provides an overview of all stores in the user's environment.
infsoft Indoor Analytics continuously records data of movement profiles and capacities at specific locations. Indoor Tracking offers much added value in the shopping center's security areas.
The solutions aid property security with improved process coordination, such as through tracking security personnel. You also have the option of assigning tasks and managing them conveniently.
An alarm function informs the control room in the case of people entering non-public areas, or if the utilization in one walkway area exceeds a set value.
infsoft Indoor Location Analytics constantly provides you with data on the movement profiles and capacities in the individual locations.
Goods, work tools and vehicles can also be tracked – using Geofencing you can also implement anti-theft protection. infsoft Indoor Location Analytics provide you with continuous data on movement profiles and capacities at individual locations – data protection compliant and up to product level. This data is relevant for market research, property management and marketing.