Indoor Navigation & Services at Trade Fairs

With infsoft's trade fair solutions, you can create added value for exhibitors, organizers and visitors. All relevant information about the fair, the exhibitors, products, services and the event program can be easily accessed by visitors. Personalized information, tailored to personal user profiles, makes the fair visit easier – and your exhibitors will also profit from this. A wide range of sponsorship options for your exhibitors enables you, as the event organizer, to easily recoup the costs of your individual trade fair app.

Idoor Navigation and Indoor Analytics: Features for Trade Fairs and Congresses

Advantages for visitors

Visitors have access to the entire exhibitor list at the fair using the app, with detailed information on the company and its products. The app contains information on the fair's event program and offers useful services for the fair visit. It is customizable for every visitor, meaning that, for example, the precise providers they are really interested in can be highlighted on the map. Thanks to the indoor positioning with navigation – even in the halls – the visitor can find the fastest route to their preferred exhibitors.

Advantages for exhibitors

Exhibitors can be found and navigated to quickly thanks to infsoft's indoor positioning solutions. In addition, exhibitors are able to present their companies in the best possible way within the app. Contact details, product information, image galleries and the link to the interactive hall map are just some of the key features. Thanks to personalized content, tailored to each visitor's area of interest, exhibitors can also gain more potential visitor attention. Presentation and advertising opportunities ensure prominent target group awareness. Location-based marketing is a key feature, allowing you to specifically approach potential customers in your immediate area.

Advantages for organizers

All relevant information about the fair, the exhibitors, products, services and the event program are available in the app – expensive catalogues won’t be necessary anymore. Personalized information, tailored to personal user profiles, make the fair visit easier – and your exhibitors will also profit from this. Sponsorship options for your exhibitors enable you, as the event organizer, to easily recoup the costs of your individual trade fair app. With infsoft solutions, you also have extensive evaluation tools at your disposal. infsoft Indoor Analytics gives you a detailed analysis of the visitor flows inside and outside the exhibition halls, where you can track the action in real time and also introduce control measures where necessary. In subsequent reviews, the tool also provides interesting insights and findings.

Technical Implementation

The existing technical infrastructure can directly be used in many cases. Depending on the requirement, the operator choses a client based (app is necessary, positioning via WiFi, Bluetooth beacons and sensor fusion, including a back channel) or a server based solution (no app required, positioning via infsoft Locator Nodes, detection of all WiFi devices and Bluetooth beacons, no back channel available). Indoor navigation software by infsoft can be implemented in existing applications, websites and hospital information systems. The accuracy is – depending on the technical realization – one meter or better.


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