Geo-based services and processes refer to the current location of a smartphone user or object. Targeted user communication, but also the optimization of operational tasks and processes can be realized on the basis of geodata.
Location-based services are location-specific mobile services. They provide information or functions to smartphone users, depending on their location. Various methods can be used for indoor positioning within buildings to implement location-based services. A distinction is made here between reactive and proactive services. For reactive location-based services, the user searches for locations in the vicinity directly on his/her device, e.g. for ATMs at the airport. Proactive services "recognize" when a user enters a specific area and trigger an action – e.g. sending information or an offer to the user's smartphone. This is referred to as location-based marketing. An app is required for these services.
The triggering of an action when taking a specific path is called geofencing (combination of geography and fencing). This can also be used inside buildings without GPS reception.
Geofencing is quite interesting for marketing in shopping centers, airports, train stations and at trade shows, among others. Users can be assigned anonymous "tags" that are based on their interests and behaviors. This could include characteristics such as age, gender, visited areas / stores and length of stay. This helps to provide users with information and offers that are only relevant for them.
When talking about geofencing, we need to distinguish between client-based and server-based positioning.
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Great introduction to the topic of indoor positioning