Indoor Navigation and Location-Based Services in Retail
The indoor positioning solutions from infsoft offer new digital opportunities for the retail industry. They create a better customer experience and enable better coordination of internal processes.
According to a study by ECE, a German project manager for shopping centers, digital services are much asked for by customers:
- two thirds of the visitors inform themselves about the center via app and website before the visit
- arrival services (84%) and information on-site (86%) are highly relevant
- customers who arrive with the car (over 50%) are very interested in being assisted by a parking guidance system and paying contactless
- each fourth client wants to use a 3D guidance system (indoor navigation), among people under 40 it is even each third