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Indoor Navigation and Location-Based Services in Retail

The indoor positioning solutions from infsoft offer new digital opportunities for the retail industry. They create a better customer experience and enable better coordination of internal processes.

According to a study by ECE, a German project manager for shopping centers, digital services are much asked for by customers:

  • two thirds of the visitors inform themselves about the center via app and website before the visit
  • arrival services (84%) and information on-site (86%) are highly relevant
  • customers who arrive with the car (over 50%) are very interested in being assisted by a parking guidance system and paying contactless
  • each fourth client wants to use a 3D guidance system (indoor navigation), among people under 40 it is even each third



Application Scenarios

Indoor positioning in retail enables customers to use an indoor navigation app on their smartphones and provides data for the analysis of movement profiles. Overall, the experience for visitors can be improved and operators benefit from identifying optimization potentials.

Indoor Navigation and Mobile App

Indoor Navigation and Mobile App

  • Points of Interest in digital map
  • Turn-by-turn navigation
  • Location-based marketing

Arrival and Parking Management

Arrival and Parking Management

  • Determination of parking space occupancy
  • Parking management (facilitated search for a parking space, navigation back to the car)

Security and Analyses Based on Tracking

Security and Analyses Based on Tracking

  • Kid Finder
  • Analysis of customer motion profiles
  • Security and theft protection

Technical Implementation

The existing technical infrastructure can directly be used in many cases. Depending on the requirement, the operator choses a client-based (app is necessary, positioning via Wi-Fi, Bluetooth and sensor fusion, including a back channel) or a server-based solution (no app required; positioning via infsoft Locator Nodes; detection of Wi-Fi and Bluetooth devices and beacons; no back channel available).

Indoor navigation software by infsoft can be implemented in existing applications, websites and kiosk systems.

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