Indoor tracking can help operators to increase security in the mall and collect data for relevant analysis. Based on this data, a wide range of optimization potentials and recommendations for action can be identified.
Kid Finder
When children wear a beacon bracelet during their stay in the shopping center, they can be tracked and their position can be checked at any time by the parents and operators of the shopping center. In this way, when children get lost, they can be found and reunited with their parents as quickly as possible, minimizing the worries and stress of the situation.
Use Case: Indoor Navigation and Persons Tracking in the Shopping Mall
Analysis of visitor behavior
By tracking the movements of customers during their shopping, important insights into habits and shopping behavior can be gained. In concrete terms, the data shows, for example, which areas are more heavily and less heavily frequented. On the basis of this information, the design of the shopping center or store and the placement of products can be optimized. The positioning can be carried out by using the Bluetooth function of smartphones.
Use Case: Analysis of Consumer Behavior in a Supermarket
Asset Tracking
Likewise, goods, tools and vehicles can be tracked on the premises. Geofencing can be used to implement a reliable anti-theft system. As soon as a tracked object leaves a predefined area, a warning is automatically sent to the responsible security personnel. To make this possible, the assets are equipped with transmitter hardware (e.g. beacons) and receiver hardware (infsoft Locator Nodes) is installed in the shopping centre.