7 April Analysis of Consumer Behavior in a Supermarket April 7, 2017 By Gina Wurms retail |Bluetooth Low Energy|, |RFID|, |server based| 0 With the help of an indoor tracking system in a supermarket, consumer behavior can be analyzed and the design of the store and the shelves can be optimized. At a glance real-time localization of shopping carts anonymized analysis of movement profiles correlation of walking route & purchase Problem Definition In a supermarket, the customers’ movements are analyzed in order to gain insight into their habits and their buying behavior. This can be used to optimize the design of the store and the placement of the products. The indoor tracking system should also allow for a more needs-oriented personnel planning. Solution With the help of indoor localization via Bluetooth, the position of the shopping cart is determined within the sales area. In the backend, the consumer's walking routes are visualized and, e.g., heatmaps with high-traffic and low-traffic areas can be generated. By analyzing the utilization at important areas such as the cash desk or the deli counter, the personnel requirements can be determined efficiently. In addition, a passive RFID system can be used to create a link between the customer's movements and his purchases (by means of a comparison with the receipt’s time stamp). From the results, anonymized shopping profiles can be derived. Technical Implementation In order to track customers’ movements, Bluetooth Low Energy (BLE) beacons are installed on the shopping cart and shopping baskets. infsoft Locator Nodes, which are installed inside the premises, capture the beacons and forward their position to the infsoft LocAware platform® where the walking routes are displayed. The shopping carts can not only be equipped with a BLE beacon, but also with an RFID tag, which is scanned at the cash register by a Locator Node. By matching the data with the receipt’s time stamp, the correlation between the customer’s movements and his purchases can be established. Use Case PDF for Download Get the white paper for free Great introduction to the topic of indoor positioning Download Related Articles Mobile App and Indoor Navigation for Supermarkets An app for customers and an indoor navigation solution for supermarkets improve the shopping experience and increase customer engagement. Read More Traffic Flow Analysis in Cities In large cities and tourist regions, like the ones in the Middle East, potential for optimization in a variety of fields can be found and exploited by conducting a traffic flow analysis. Read More Utilization Analysis in an Automotive Paint Shop In an automotive paint shop, an indoor positioning system contributes to optimizing the utilization of spraying rooms and saving energy costs. Read More Tracking and Analysis of Emergency Drills By tracking emergency forces during their exercises, safety and efficiency can be improved in actual emergency situations. Read More People Flow Analysis on Campus Areas By implementing a tracking solution on large campus areas, the way people move on the premises can be visualized and analyzed in order to discover optimization potential. Read More Management and Analysis of Cleaning Services This use case by infsoft describes how a tracking system allows determining whether a cleaning contractor’s performance meets the client’s expectations. Read More Comments are closed.