15 March Mobile App and Indoor Navigation for Supermarkets March 15, 2019 By Gina Wurms retail |Bluetooth Low Energy|, |client based| 0 An app for customers and an indoor navigation solution for supermarkets improve the shopping experience and increase customer engagement. At a glance supermarket app for customers indoor navigation inside stores Problem Definition Most supermarkets are large and have an extensive product range which makes it difficult for customers to find their desired items straightaway. This is why customers regularly take detours inside the store in order to find a particular product or leave the store unhappy because they weren’t able to find what they were looking for. Solution Customers can download a mobile app that contributes to a pleasant shopping experience to their smartphones. Inside the app, customers can find useful information and features regarding the supermarket. This includes the recent offers of the week and a map that highlights the closest stores. Furthermore, it is possible to save groceries and other products that one intends to buy on a digital shopping list. This way, customers won’t forget to buy products while shopping and have an overview over the costs for the purchase. Once inside the store, customers can navigate through the aisles using an indoor navigation solution. The customers will move through the store according to the contents on their digital shopping list. As a result, they will always take the best and shortest route to the checkout and put all needed items in their shopping cart along the way. Advanced features of the app make it possible to pre-order groceries and simply pick them up at the closest store, if desired. Moreover, the app can be used to unlock shopping carts in order to prevent thefts of the carts. Additionally, a live chat function and a code scanner, that help obtaining further information regarding the products, can be implemented in the app. Technical Implementation A requirement for the solution is that customers install an app on their smartphones. Inside the supermarket, Bluetooth Low Energy beacons are attached to the walls. While walking through the store, the customers’ smartphones receive the signals sent by the beacons. By measuring the signal strength, the position of the customers can be determined directly inside the app. In addition, the collected data can be sent to the infsoft LocAware platform® where it is intelligently processed and analyzed. This way, it is possible to gain further insights into the shopping behavior of customers. Use Case PDF for Download Get the white paper for free Great introduction to the topic of indoor positioning Download Related Articles Indoor Navigation in the Courthouse In court buildings, a navigation app improves processes and makes it easier for non-residents to obtain information. In addition, such a solution means greater punctuality and less resource requirements for information instruments. Read More Indoor Navigation and Digital Signage in Hospitals In hospitals, a wayfinding app and a digital signage solution advance the quality of patient experiences and improve facility navigation. Read More Indoor Navigation and Asset Tracking in Hospitals In healthcare facilities, the use of an intelligent tracking system allows for asset localization as well as wayfinding throughout the hospital building. Read More Asset Tracking and Indoor Navigation in a Clinic A large clinical complex with several hundreds of thousands square meters has a lot of departments. Those departments on the one hand share certain medical equipment, for example a mobile X-ray machine. Indoor positioning services help to locate that medical equipment. Read More Digital Patient Call and Indoor Navigation in Hospitals In healthcare facilities, a mobile app enables a digital patient call system, increasing patient satisfaction and relieving staff. Read More Indoor Navigation and Staff Tracking at a Trade Fair This use case describes the implementation of an indoor navigation and tracking solution at a trade fair. Read More Comments are closed.