12 July Mobile Services for Zoo Visitors July 12, 2019 By Gina Wurms tourism |GPS|, |Bluetooth Low Energy|, |client based| 0 A mobile app offers zoo visitors interesting and interactive features and facilitates orientation around the zoo. At a glance 2D/3D terrain maps navigation within the zoo grounds, thematic tours geo-/time-based triggering of media content & event notes Problem Definition Zoos are usually very extensive and confusing areas. In spite of signs, it is often difficult for visitors to find their way around without problems. Also, in many cases, the information on the animals is not prepared for specific target groups or is poorly accessible, e.g. when there is a large crowd of visitors at an enclosure. Solution A zoo app shows a map of all animals and attractions. The user can select an animal enclosure, other POIs (gastronomy, sanitary facilities, car parks, etc.) or an event as a navigation destination and is guided from current location to destination using easy-to-follow directions. Thematic tours of the zoo can also be selected, e.g. a children's tour, Savannah tour, etc. Upcoming events (e.g. animal shows, feedings) can be highlighted using push notifications. Here, it is also possible to start a navigation to the event location. For each animal species, detailed information can be retrieved. When a visitor approaches an enclosure, various media content on the animal is suggested, e.g. text, video or audio. This way, the information can be made available in an illustrative form and appropriate to the target audience (e.g. for children, for specialists). Interactive contents such as games or quizzes are also possible. Technical Implementation The technology works seamlessly indoors and outdoors. Bluetooth Low Energy (BLE) beacons are installed indoors and GPS-based positioning is used outdoors. For positioning, the user’s mobile device receives GPS or Bluetooth signals, which are interpreted by an app installed on the device. The determined location of the user can be used for turn-by-turn navigation to a specific POI or an event location. When a visitor approaches an animal enclosure and thus enters a virtual area ("geofence"), the zoo app automatically triggers context-related content suggestions such as text, audio or video files. Different time- or location-based triggers and resulting push messages can be defined using the web-based infsoft Automation Engine. The captured position data can optionally be transferred to the infsoft LocAware platform® and made available for infsoft Analytics, enabling easy evaluation of visitor behavior. Use Case PDF for Download Get the white paper for free Great introduction to the topic of indoor positioning Download Related Articles Mobile Services for Stadium Visitors At major sports events, the recording of visitor flows contributes to a more effective utilization of concession stands and an improved visitor experience. Read More Mobile Services for the Christmas Sales A mobile app for visitors in a shopping centre offers an overview of the locations of the shops and gives the customer an insight into current offers. Read More Mobile Services for Golf Courses A tracking solution and a mobile app for golf courses improve the overall playing experience for golfers. At the same time, operators can gain valuable insights. Read More Mobile Services for External Maintenance Companies At regular intervals, maintenance technicians must check the condition of the lifts and replace components if necessary. Indoor navigation can help the technician to quickly find the defective elevator and obtain all important status information. Read More Digital Services for Hotel Guests and Staff This use case by infsoft shows how a hotel app can offer a digital all-round service for guests, hotel managers and cleaning staff. Read More Digital Services in Car Rental This use case by infsoft desribes how digital services help car rental companies optimize processes and improve the rental experience. Read More Comments are closed.