31 January 5 Ways Beacons Enhance Customer Experience 3 MIN READ January 31, 2019 By Gina Wurms positioning technology, use case |beacons|, |BLE|, |Bluetooth|, |Geofencing|, |Indoor Navigation|, |Indoor Positioning|, |Location Based Marketing|, |Retail|, |tourism|, |client based| 0 With beacons, the offline world can be connected with the online world in order to enable a holistic customer experience. Especially in retail, hospitality and tourism, beacons can significantly enhance customer experience and increase customer loyalty as well as customer engagement. In this article, five applications and benefits of beacons in regard to customer experience are described. 1. Parking Whether it is to a shopping mall, hotel or amusement park, most of the time, people will arrive by car. The first challenge is thus to find a suitable parking space. The installation of Bluetooth Low Energy beacons optimizes the search for a parking space and enhances the overall experience in the car park. Beacons with integrated ultrasound sensor, which are attached above the parking spaces, can identify if a space is vacant or occupied. With the help of beacons and a smartphone app, car drivers can then be navigated to a vacant parking space. Additionally, when leaving the car park, the parking time and the due amount can automatically be determined and paid with the preferred payment option. 2. Navigation In large shopping malls and amusement parks, customers can easily lose their orientation and take detours until they finally arrive at their destination. In order to reach a particular shop or attraction on the best way possible, customers can benefit from a navigation solution. For this, beacons that are spread across the area send out signals that are received by the customers’ smartphones. The position can then be determined directly on the smartphone and a navigation to any point of interest can be started in an app. 3. Process Optimization With the help of beacons, processes can be realized more efficiently and waiting times can be reduced. For example, the check-in in a hotel can be completed much quicker. As a result, guests won’t have to spend a lot of time waiting at the reception. As soon as a guest enters the hotel, his smartphone will receive the signal of a beacon close to the entrance. Following, the guest will receive a push notification with a welcome message and the number of his hotel room. Since the smartphone can be used as a room key, the guest can move into his room right away. 4. Communication The communication with customers can be enhanced with beacons. With proximity-based marketing, marketing efforts target the customers in immediate vicinity. In a shopping center, customers can receive product information or information regarding special offers as soon as they enter a shop. Restaurants and bars can send out push notifications with coupons to people passing by and increase the likelihood of a visit. Since this kind of marketing reaches the right people at the right time, the success rate is high. Tourism can also profit from beacons. Visitors can take part in interactive city and museum tours and receive further information about the exhibit they are looking at. In addition to text messages, photos and videos can be sent via push notification. Moreover, beacons realize communication with customers that is more than just one-way. For example, a dialog can be started when customers give a review via the app at the end of their visit. 5. Personalization Customers appreciate being addressed personally which is made possible with beacons. When visiting a shop, customers can for example receive personalized product proposals based on prior purchases. Additionally, customer loyalty can be increased by automatically identifying loyal customers who visit the shop often. They can then be rewarded with special offers and their relationship with the shop will grow even stronger. Requirements In order to profit from the wide range of possible applications beacons offer, it is necessary that customers install an app on their smartphone and have Bluetooth switched on. Before push notifications are sent to customers, they should agree to receiving these kinds of messages. Thereby it is ensured that the messages are welcome and contribute to a positive customer experience. Don’t hesitate to contact us and discuss potential use cases with us. Get the white paper for free Great introduction to the topic of indoor positioning Download Related Articles 5 Ways RTLS Solutions Can Revolutionize Healthcare There are many ways indoor positioning technologies like beacons can be used to revamp the healthcare sector. Read More Indoor Navigation with Beacons – How to Use Them in the Most Intelligent Way Indoor navigation with beacons – how to use them in the most intelligent way. Learn more about the most frequently adsked questions. Read More How to Configure and Install Beacons Correctly How to configure and install beacons correctly - read our hints for creating a successful IPS. Read More Indoor Tracking Using Beacons or RFID – What Are the Differences? Indoor tracking using beacons or RFID – what are the differences? Learn more in our blog post including an infographic. Read More Beacons and Positioning Technology in Tourism Beacons and positioning technology in tourism - learn more about some use cases where LBS & beacons are used in tourism. Read More Location-Based Marketing: Reaching out to Customers on the Move Location-based marketing has received great attention in recent years. The application possibilities are hardly limited. Read More Comments are closed.