20 July Indoor Navigation and Location Based Services for Shopping Centers July 20, 2015 By Eva Gaudlitz products |retail| 0 Going to a mall is a great experience. There is a large and immediately available selection of goods, very good advice and always a nice café or restaurant to take a break. In summary, shopping in a mall is great fun. It is in the interest of shops and operators that customers discover new and relevant stores and restaurants. infsoft solutions can offer operators, shops and customers real value added. A good mall navigation app improves the shopping experience and increases revenues. Location analytics provide reliable data concerning visitor flows in the building. Advantages for customers in shopping centers Shopping center apps improve shopping experience. Its functionality is not limited to display the latest offers and a list of shops and points of interest. It can also guide customers there – if you wish even with means of augmented reality. Additionally, it can recommend offers that might be interesting for them – based on previous stays or purchases. Advantages for mall operators For mall operators it is important to know your customers are happy – because happy clients will stay in the mall for longer and visit more stores and restaurants. A mall navigation app with indoor positioning can help them have a better shopping experience – with the help of routing or location based marketing. For example, a customer who is near a clothing store can be sent an offer or a coupon to his smartphone. This kind of information is customized and offers him individual added value instead of annoying him with unsuitable advertising. Using indoor location analytics mall operators can measure and analyze visitor flows easily. And the security department can also take advantage: They can be sent a message when people enter restricted areas or when certain sectors are overcrowded. Privacy and data protection are taken care of. Shop owners can sponsor the app and thereby co-finance it. Advantages for shop owners Shop owners can easily learn a lot about their clients: How many visitors are near my store at a certain time, how many enter it? How do they move inside? Additionally they can do precisely targeted location based marketing: For example purchasing incentives can be sent on the smartphones of a selected group. You can find more information about shopping center solutions by infsoft on our website. Get the 31 pages white paper for free Perfect, when you are new to the topic. Download Related Indoor Navigation, Indoor Positioning and Location Based Services Using VLC (Visible Light Communication) In the recent blog posts we have already introduced the most common methods for indoor positioning: Wi-Fi and Bluetooth. Both are already being used in various scenarios and have proved to be successful. VLC (visible light communication) is a new, interesting method which is about to reach market maturity. Indoor Navigation and Location Based Services for Trade Fairs Have you ever wandered through an exhibition, studying a heavy catalogue, looking for interesting exhibitors? Or for a cash machine, the wardrobe, the right car park? Perhaps you as an exhibitor had too little or not so interested visitors at your exhibition stand. Or perhaps you are a trade fair organizer who wants to assist exhibitors and visitors to take full advantage of their trade fair participation. Location Based Services and Indoor Navigation in Airports When people want to go on holiday by plane most of them are both full of anticipation and tension. Business travelers want to keep the waiting times to a minimum and make good use of it. As an airport operator it is your goal to offer passengers a trouble-free and comfortable stay. Shops and restaurants wish for passengers who have enough free time to consume. Location Based Services and Indoor Navigation in Railway Stations Modern railway stations must satisfy high requirements: Of course it is extremely important that passengers reach their destination fast and safe. Especially people with reduced mobility may welcome support. The large number of merchants wishes for a good platform to present themselves and the possibility to realize location based advertising. For the station operator a lot of opportunities arise considering facility management. Indoor Navigation and Location Based Services for Office and Industry Indoor positioning and indoor navigation can make the management of large offices and industry buildings a lot easier and employees can also benefit from it. For example, you can track assets or people, support the security service and offer your staff an employee app. Digital Services in Shopping Centers Are Highly Requested A recent study shows: digital services such as mobile navigation are much sought after by clients of shopping centers. Showing 0 Comment Add New CommentReply CommentNameEmailWebsiteCommentsHtmlPreviewb i u quote Notify me when new comments are addedSave Comment