Real-Time Locating Systems (RTLS) and mobile apps represent an opportunity for tourism to improve customer satisfaction while increasing their profits at the same time. In addition to the use of geo-based services and indoor navigation solutions, tracking solutions and analysis functionalities can provide valuable benefits for travelers and professionals in the tourism industry. The benefits of RTLS can be realized across the entire travel chain.
Travelers can use an app to plan their entire journey – from their own front door, to a cab ride, to the right train track or gate at the airport and finally to the hotel at their destination.
In addition to indoor navigation, for example at the train station or in the airport building, such an app can be equipped with other useful functions. For example, travelers can receive information about delays or changes to the departure platform directly on their smartphones.
Moreover, the app can include relevant functions for retailers along the travel chain. These include, for example, an online store based on the Click&Collect principle or marketing measures such as discount coupons, which are sent directly to the customer’s smartphone via push message. As these messages are based on the customer’s interests and location they are more likely to be successful and increase the willingness to buy.
MOBILE HOTEL SERVICES
Location-based services and positioning technologies can make the stay more comfortable for hotel guests. By using an app, guest data can be transmitted digitally before arriving at the hotel, eliminating the need to fill out forms. If the system works with beacon technology, the check-in process can be initiated automatically upon arrival and the guest can receive a welcome message and customized offers for additional booking options (e.g. excursions, spa treatments, restaurant recommendations).
In addition, security for children can be increased. With a beacon wristband, parents can see the location of their children at any time and receive a warning when the children leave a previously defined, safe area (geofencing). With this solution, children can move around freely and safely while their parents can relax.
SOLUTIONS FOR LEISURE FACILITIES
Moreover, the stay in leisure facilities, such as museums, zoos and amusement parks, can be made more pleasant and interesting for visitors with the help of positioning technologies. A navigation solution helps guests find their way around the site more easily, both across indoor and outdoor areas. In addition, special guided tours can be selected according to individual interests. Furthermore, museum apps can display information and interactive content about exhibits in the vicinity of the visitor.
ANALYSES FOR OPERATORS
Operators and personnel benefit from analyses based on the collected location data, from which, for example, particularly heavily frequented areas and dwell times can be derived. With this information, processes can be organized more efficiently and the service can be further improved.
An app also facilitates the exchange with guests and improves customer loyalty. For example, visitors can provide feedback directly during or after their stay and the hotel or leisure facility can always provide them with relevant offers for future stays.