In the mid of July 2015 Google has presented its own beacon system. The company now offers a competing product for Apple’s iBeacons, which have appeared on the market about two years ago.
Unlike iBeacon, Eddystone is an open source product. Which means it is based on an open source code which has been published on Github. Furthermore, it works platform independent, this means that it supports not only Android, but also iOS and all other devices using BLE (bluetooth low energy). Moreover via “Ephemeral Identifiers“ (EID) it can identify and address individual devices out of the mass.
EDDYSTONE BEACONS: FIELDS OF APPLICATION
Beacons are small transmitters which send signals to smartphones by means of bluetooth low energy (BLE). Beacons have a range of about ten meters indoors. Until now, the signals only consisted of a serial number which enabled positioning. Google’s Eddystone beacons furthermore can transmit a URL. That enables displaying location based ads or information even if the user has no special app installed.
- Location based advertising and services in shopping malls, airports and railway stations
- Indoor navigation and indoor positioning in complex buildings, for example fair grounds
- Asset and staff tracking in offices and industrial sites
- Analytics of visitor flows for example in the security areas of airports
The complete range of products of infsoft is compatible with Eddystone. If you have any questions, feel free to contact us.